A strategic session with senior executives creates that elusive and potent sales tool: an integrated communications campaign.

Picture the ideal mix of communications techniques and strategies…

There is an alignment or linkage of stories in place across all communication media.

The sales staff starts with a standard story told in a tailored way to each set of listeners.

The visual aids are connected to the story and support key points with images, not just numbers and text.

The literature picks up the story content with the same format and adds the images from the visual aids.

The inside sales force is concurrently telling the same story, in the same format with compelling warmth, humanity and interaction.

The website carries the same story and provides details, forms and links to close sales.

The value added to the sales effort from this fusion of components parts is incalculable. Clients can recall and repeat your message – and they are responding!

Next Steps

Integrate and forge ahead at full strength. Contact us at 800.866.2228 to set the plan in motion.