Don’t Look at the Scoreboard
“Play your game and your plan. Don’t look at the scoreboard.”
– Coach John Wooden
Head Coach, UCLA Men’s Basketball
(October 14, 1910 – )
“If a man does not keep pace with his companions, perhaps it is because he marches to the beat of a different drummer. Let him step to the music which he hears, however measured, or far away.”
– Henry David Thoreau
American Naturalist, Philosopher and Author
(1817 – 1862)
There’s a Tao (a Way) of selling. It has a lot to do with deciding what’s right, what’s required and then convincing people to do it.
Nobody “markets” their way to success. Nobody “consults” their way to success. Nobody “legislates” their way to success. When the going gets tough, you’ve got to get on the road and SELL!
It’s harder when there’s turbulence and confusion. The news doesn’t help you. Washington doesn’t help. The economy doesn’t help. And the mass of people sitting and “wondering” doesn’t help. So don’t take surveys. Don’t wait for the world to get it. Don’t wait for the government to figure it out. Don’t wait for orders. Don’t look at the scoreboard or the odometer or the sales reports. Figure out what’s right, get out there and wake people up. Get them off the sidelines doing what’s right!
This isn’t revolutionary or even “hard” to figure out, it’s “classic.”
Buy low, sell high! When everyone else is sitting, STAND! When everyone else is doing nothing, ACT! Leaders ACT first. And you can’t do it while looking over your shoulder at the score.
So what’s the problem? Why aren’t you out there already? Well, we each have a “Normative Reflex” or an “Envelope,” which makes us intimately aware of what others are doing, thinking and feeling. Helps us fly in formation, stick with the herd, keep our heads down when the teacher looks. Mostly, it keeps us safe and “in line.” After all, there’s a risk in standing out.
Hmm…Nobody ever won anything without taking a risk.
Listen carefully. It’s far away and unique. It’s your music.
Sell something!
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