Freeing the Angel

The “Back to Basics” Series

“I saw an Angel in the Marble, and I carved until I set him Free.”
– Michelangelo Buonarotti
Florentine Architect, Painter, Sculptor
(1475-1564)
Speech.
Writing.
Sculpture.

Art.

The intention to create an outcome… a result, through or within another person… through the medium of words or marble. (Sometimes words on/in Marble…)

The challenge of “sculpting a presentation” is to say what must be said, to achieve what must be understood – and nothing more.

It’s about creating the greatest effect, with the least material.

We know too much. We have too little time.

Less is more.

Everywhere we see too much. Our culture is married to “More is More.” TV shows that go on ad nauseam, season after season. Martial artists who leap ten feet in the air to break a single brick. Retail sales organizations that sell you a pair of shoes wrapped in six pounds of paper, tissue and cardboard packaging. Oh, and the bag. Lots of show; Little substance. Big hat; No cattle.

No. Thing. More. Remove the heavy fashion statement on the part of the presenter. Remove the faked staging. Remove the forty-two PowerPoint screens. Remove the thirty-minute story and the joke. Remove the big deal program. Remove the five pounds of arithmetic in the pitch book. Sculpture is about removal, until only the essence remains.

The well-sculpted presentation contains:

1. What do you think we should do?

2. Why?

3. How?

4. How do we start?

5. Include an image that underscores the point.

6. Package it with your firm’s unique “signature.”

7. Add an index card with the image, a summary and your contact data.

8. Ask us; Tell us – to Start. Now.

Creating the “Fusion” of you, your audience and your point.

Fusion. It’s an Art.

Go find your angel!

Subscribe to our Newsletter