We think everyone should “win” in the sales process – for the long-term.

On your next sales call:

• Be an “active listener” to uncover your client’s concerns.

• Decide if your product/service is right for this client and position it accordingly.

• Serve them as a trusted advisor.

• Lather, rinse, repeat.

This is an approach your company, your client and you can take to the bank.

From the Cornerstones article, Listening Your Way to a Sale.

Selling requires a fundamental willingness to “wait for it,” a key concept of Fusion’s® unique Counselor Selling℠ approach. To find out more, give us a call at 954.377.1550 or email lucy.lanzar@thefusiongroup.com.