Cornerstones

40 Years of Fusion Experience

As we reflect on our 40 years in business, we want to express our gratitude for the opportunity to serve you over the years.
We would love to hear how your Fusion experience impacted your life, whether it was last week or 40 years ago.
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Missing Touches Make a Difference

We start our day worrying about the call we need to make, the task we need to do.  We seldom start our day asking “whose life will I touch to make a difference?” Perhaps we should.

Many years ago, during Redefining the Phone Call® training I was listening in on a call by a young internal salesperson. He was all prepared and ready to talk about his product. […]

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A Winning Sales Process

We think everyone should “win” in the sales process – for the long-term.

On your next sales call:

Be an “active listener” […]

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What’s NOT Being Said

A young woman came to me for counsel.

She talked briefly and then sat silently in the chair.

I said nothing but watched the reactions she displayed.

Slowly she made eye contact with me.

“You understand, don’t you?”

I nodded.

She began to talk more.

The lesson here is… Listen for what’s NOT being said

It’s in that silence that you will find the real […]

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The Wisdom of Fusion

1. Sales Riddle: “I can’t work with you until I know that you know what I know.”

We think it’s more important to “get” your customers’ issues, marketplace and challenges first rather than trying to push a product, service or feature. “Pull or Counselor” Selling is all about allowing customers to disclose needs (perhaps fears) […]

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Do You Know…?

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Plan Wrap-up, Bridge to Managing Your Sales Practice and Building Relationships

The Sales & Counselor SellingSM Series

“You’ve got to keep stretching your skills and abilities to meet tomorrow’s requirements!”
—Jennifer R. StJohn

In the Sales & Counselor Selling series […]

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Don’t Look at the Scoreboard

The Sales & Counselor SellingSM Series

“Play your game and your plan. Don’t look at the scoreboard.”
– Coach John Wooden
Head Coach, UCLA Men’s Basketball

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Then What?

The Sales & Counselor SellingSM Series

“A truly good book teaches me better than to read it.
I must soon lay it down and commence living on its hint.
What I began by reading, I must finish by acting!”
— Henry David Thoreau
American Philosopher, […]

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Presenting Wrap-up, Bridge to Planning

The Sales & Counselor SellingSM Series

“It’s all about the audience. What they know — or don’t. What they need. What they think they want. What they are willing to hear. That’s where it starts and ends. You are only in the room as a means to an end — for them!”

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Self – Important

The Sales & Counselor SellingSM Series

“The ‘I’ does not see itself.
Among the Great Teachings, there is a surprising consensus
that ‘self,’ is that which looks… the witness.
So, not the ‘Self-Image,’ not the false construct of Ego, not
the […]

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Probing Wrap-Up, Bridge to Presenting

The Sales & Counselor SellingSM Series

“The challenge isn’t knowing what to say, or sell, but to ‘withstand the silence’ that comes when you ask a thoughtful question.”
– Jennifer R. StJohn
Speaker, Consultant, Executive Counselor
Founder of The Fusion […]

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“Attention must be paid.” *

The Sales & Counselor SellingSM Series

*Title Excerpted from “Death of a Salesman”
by Arthur Miller
American Playwright
(October 17, 1915 – February 10, 2005)

“Pay Attention!” You hear […]

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Engaged Receptivity

The Sales & Counselor SellingSM Series

“So, I’m sitting in this little room in the old 493 Union Hall, and I’m just playing away, and there’s this old guy standing there. He’s listening to me, probably as long as he could take it, and he said, ‘Hey kid, do you know what’s […]

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Be Still

The Sales & Counselor SellingSM Series

“Being still, and not doing anything are two very different things.”
– Mr. Han – played by Jackie Chan
The Karate Kid, 2010

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Shut Up and Sell

The Sales & Counselor SellingSM Series

“You can tell whether a man is clever by his answers.
You can tell whether a man is wise by his questions.”
— Naguib Mahfouz
Egyptian Author & Nobel Laureate
(1911-2006)

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The Whole of It!

The Sales & Counselor SellingSM Series

“So, when you are listening to somebody, completely, attentively, then you are listening not only to the words, but also to the feeling of what is being conveyed, to the whole of it, not part of it.”
—Jiddu Krishnamurti

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Interchange

The Sales & Counselor SellingSM Series

“We know how important it is to listen!”
— Ad campaign for Sperry Corporation

“Everybody is talking at me. I don’t hear a word they’re […]

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Listen Your Way To A Sale

The Sales & Counselor SellingSM Series

“Companies don’t do business; people do.”
– C. Andrew Lehman
American Sales Professional
(1962 – )

Ever feel like a sales person was only thinking of […]

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Structured Listening

The Sales & Counselor SellingSM Series

“Listen! Or your tongue will make you deaf.”
— Cherokee Proverb

It’s a random world! It seems there’s a flood of randomness in the universe just now, with things, […]

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Withstanding the Silence

The Sales & Counselor SellingSM Series

“The challenge isn’t knowing what to say, or sell, but to “withstand the silence” that comes when you ask a thoughtful question.”
– Jennifer R. StJohn
Speaker, Consultant, Executive Counselor
Founder of The Fusion Group

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Able to Listen

The Sales & Counselor SellingSM Series

Editor’s note:
This week, we begin our discussion of the Probing process… which starts with listening. When you’re able to listen and understand, both you and your client reap greater benefits. Our hope is that by using this process, you will become more […]

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What is Counselor SellingSM ?

The Sales & Counselor SellingSM Series

“Listen. Serve. Repeat.”
—Jennifer StJohn

Editor’s Note: If you’re not a salesperson you may be wondering if the ‘Sales & Counselor Selling Series’ applies to you.  We suggest […]

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Ask Permission!

The Sales & Counselor SellingSM Series

“Personally, I’m always ready to learn, although I’m not always ready to be taught.”
—Sir Winston Churchill

 
Before you probe, before you present, before you plan…

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The Sales & Counselor SellingSM Series

“Counselor Selling is all about allowing customers to disclose needs and building a relationship to meet those needs. It’s the ultimate ‘Fusion’ of service with selling.” — Jennifer StJohn

 
Welcome to the Sales & Counselor Selling Series. The Fusion Group will be sharing key Cornerstones that address […]

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“It’s Not About You; It’s About Them!”

– Jennifer R. StJohn,
Speaker, Consultant, Businesswoman
Founder of The Fusion Group
(1952 – 2018)

So much discourse these days is about what people think; and what they think we should be thinking.  Seemingly everyone with access to a microphone wastes no time in getting right to it.  Telling us how things ought to be – […]

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The Sales & Counselor Selling Series

Wrap-Up and Next Steps

“Counselor Selling is all about allowing customers to disclose needs and building a relationship to meet those needs. It’s the ultimate ‘Fusion’ of service with selling.” — Jennifer StJohn

Over this past year, we shared key concepts that address vital elements of […]

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The Wisdom of Fusion

The Sales & Counselor Selling Series

1. Sales Riddle: “I can’t work with you until I know that you know what I know.”

We think it’s more important to “get” your customers’ issues, marketplace and challenges first rather than […]

Read More +

Plan Wrap-up, Bridge to Managing Your Sales Practice and Building Relationships

The Sales & Counselor Selling Series

“You’ve got to keep stretching your skills and abilities to meet tomorrow’s requirements!”
—Jennifer R. StJohn

In the Sales & Counselor Selling series we’ve […]

Read More +

Afraid to Ask?

Ask for the “No!”

The Sales & Counselor Selling Series

“Thirty years, and still people are afraid to ask for the order!”
—Jennifer R. StJohn

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Don’t Look at the Scoreboard

The Sales & Counselor Selling Series

“Play your game and your plan.  Don’t look at the scoreboard.”
– Coach John Wooden
Head Coach, UCLA Men’s Basketball
(October 14, 1910 – June 4, 2010)

Read More +

Then What?

The Sales & Counselor Selling Series

“A truly good book teaches me better than to read it.
I must soon lay it down, and commence living on its hint.
What I began by reading, I must finish by acting!”
— Henry David Thoreau
American Philosopher, Author […]

Read More +

Presenting Wrap-up, Bridge to Planning

The Sales & Counselor Selling Series

“It’s all about the audience. What they know — or don’t. What they need. What they think they want. What they are willing to hear. That’s where it starts and ends. You are only in the room as a means to an end — for them!”
– […]

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Think & Do!

The Sales & Counselor Selling Series

“I can see that there’s a lot going on here, General, but does it make any sense?”
– Dr. Stephen Falken
“War Games”

What happened?  Is this the ultimate […]

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Too much starch?

The Sales & Counselor Selling Series

“To be free, you must have power. And to gain power, you must have structure.”
— James Brown (1933 – 2006)
The Godfather of Soul and
The Hardest Workin’ Man in Show Business

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Creating Empty & Full

The Sales & Counselor Selling Series

“You must empty a box before you can fill it.”
—Irish Proverb

Creating Emptiness: The Counselor’s Art

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Self-Important

The Sales & Counselor Selling Series

“The ‘I’ does not see itself.  Among the Great Teachings, there is a surprising consensus that ‘self,’ is that which looks… the witness. So, not the ‘Self-Image,’ not the false construct of Ego, not the Voice […]

Read More +

One Discipline

The Sales & Counselor Selling Series

“Once you start thinking this way, it’s really hard to switch it off.”
— Fusion Participant

What if there was a discipline, simple really, that would direct our […]

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Probing Wrap-Up, Bridge to Presenting

The Sales & Counselor Selling Series

“The challenge isn’t knowing what to say, or sell, but to “withstand the silence” that comes when you ask a thoughtful question.”
– Jennifer R. StJohn
Speaker, Consultant, Executive Counselor
Founder of The Fusion […]

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Tabula Rasa

The Sales & Counselor Selling Series

Tabula Rasa
(Latin: “scraped tablet” or “clean slate”)

Tabula Rasa is a Latin phrase often translated as “blank slate” in English and […]

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Engaged Receptivity

The Sales & Counselor Selling Series

“So, I’m sitting in this little room in the old 493 Union Hall, and I’m just playing away, and there’s this old guy standing there. He’s listening to me, probably as long as he could take it, and he said, ‘Hey kid, do you know what’s […]

Read More +

“Attention must be paid.” *

The Sales & Counselor Selling Series

*Title Excerpted from “Death of a Salesman”
by Arthur Miller
American Playwright
(October 17, 1915 – February 10, 2005)

“Pay Attention!” You hear it from Childhood.

Read More +

Be Still

The Sales & Counselor Selling Series

“Being still, and not doing anything are two very different things.”
– Mr. Han – played by Jackie Chan
The Karate Kid, 2010

“I never learned a damn thing […]

Read More +

Shut Up and Sell

The Sales & Counselor Selling Series

“You can tell whether a man is clever by his answers.
You can tell whether a man is wise by his questions.”
—Naguib Mahfouz
Egyptian Author & Nobel Laureate
1911-2006

It’s […]

Read More +

The Whole of It!

The Sales & Counselor Selling Series

“So, when you are listening to somebody, completely, attentively, then you are listening not only to the words, but also to the feeling of what is being conveyed, to the whole of it, not part of it.”
—Jiddu Krishnamurti

Read More +

Interchange

The Sales & Counselor Selling Series

“We know how important it is to listen!”
— Ad campaign for Sperry Corporation

“Everybody is talking at me.  I don’t hear a word they’re saying…”
— Theme […]

Read More +

Listen Your Way to a SaleSM

The Sales & Counselor Selling Series

“Companies don’t do business; people do.”
– C. Andrew Lehman
American Sales Professional (1962 – )

Ever feel like a sales person was only thinking of their commission and not about how […]

Read More +

Withstanding the Silence

The Sales & Counselor Selling Series

“The challenge isn’t knowing what to say, or sell, but to “withstand the silence” that comes when you ask a thoughtful question.”
– Jennifer R. StJohn
Speaker, Consultant, Executive Counselor
Founder of The Fusion Group
(1952 – 2018)

Read More +

Able to Listen

The Sales & Counselor Selling Series

Editor’s note: During the following months we’ll cover all aspects of Counselor Selling℠.  This week, we begin our discussion with the Probing process… which starts with listening.  When you’re able to listen and understand, both you and your client […]

Read More +

What is Counselor SellingSM?

The Sales & Counselor Selling Series

“Listen. Serve. Repeat.”
—Jennifer StJohn

 
Editor’s Note: If you’re not a salesperson you may be wondering if the ‘Sales & Counselor Selling Series’ applies to you.  We suggest Yes!  As […]

Read More +

Ask Permission!

The Sales & Counselor Selling Series

“Personally, I’m always ready to learn, although I’m not always ready to be taught.”
—Sir Winston Churchill

 
Before you probe, before you present, before you plan…

Read More +

Creating Empty & Full

The Sales & Counselor Selling Series

“You must empty a box before you can fill it.”
—Irish Proverb

 
Creating Emptiness: The Counselor’s Art

It’s not about having […]

Read More +

The Sales & Counselor SellingSM Series

“Counselor Selling is all about allowing customers to disclose needs and building a relationship to meet those needs. It’s the ultimate ‘Fusion’ of service with selling.”

— Jennifer StJohn
Executive Counselor
Founder of The Fusion Group

 
Welcome to the Sales & Counselor Selling […]

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Walking Your Talk

The “Back to Basics” Series

“The neck bone connected to the back bone,
The back bone connected to the thigh bone,
The thigh bone connected to the knee bone,
The knee bone connected to the leg bone,
The leg bone connected to the foot bone
Dem bones, dem bones gonna walk a-roun’!”

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Engaged Receptivity

“So I’m sitting in this little room in the old 493 Union Hall, and I’m just playing away, and there’s this old guy standing there. He’s listening to me, probably as long as he could take it, and he said, ‘Hey kid, do you know what’s the most important thing about playing music?’ ”
“And of course, being young, I thought, ‘How dare he interrupt me?’ And I said, ‘Yeah, yeah, your technique, your fingers.’ ”
“He said, ‘No, this is the key: Listening.’ […]

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Shut Up and Sell

 

“You can tell whether a man is clever by his answers.

You can tell whether a man is wise by his questions.”

— Naguib Mahfouz
Egyptian Author & Nobel Laureate
1911-2006

It’s a battle, or maybe just a disagreement among friends.  But there are those who just have to get the prospect to shut up so they can tell him all about […]

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Withstanding the Silence

“The challenge isn’t knowing what to say, or sell; but to “withstand the silence” that comes when you ask a thoughtful question.”

– J. R. St. John
Speaker, Consultant, Executive Counselor
Founder of The Fusion Group
(1952 – )

 

The Problem:  Passive Listening
It’s the way we do it without thinking — or training…Reading in the den with a Beethoven symphony…  […]

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In Praise of “Counselor Servant Sellers”

“One of the little joys of being a human being, is the occasional opportunity to enjoy “being human” together – to bask in the warmth of an affectionate smile, to appreciate an inside joke, to be caressed, to be served coffee by someone you know cares whether it’s gone cold…”

–  J.R. St. John
Executive […]

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Listen Your Way To A Sale

“Companies don’t do business; people do.”
– C. Andrew Lehman
American Sales Professional
(1962 – )

Ever feel like a sales person was only thinking of their commission and not about how they could serve you? He probably talked non-stop about this month’s hot product and you were […]

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