Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.
Making & Keeping
Stock offerings are launched by making promises.
Lofty stock prices are guaranteed by keeping them!
Elections are won by making promises.
Legacies are secured by keeping them!
Weddings are begun by making promises.
Marriages are secured by keeping them!
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Getting a Win!
“So whatcha gonna do?” —Jim Brown addressing Richard Pryor
You’ve got this presentation coming up…
Lost in Confusion
“Never invest in an idea that can’t be explained with a crayon.”
—Peter Lynch
Legendary American Investment Professional
(1944 — )
The Hidden Good
“It’s one thing to see the obvious bad in the world. Quite another to discover (or become) the hidden good.”
—Robert Thomas
Perhaps we’ve stepped through the looking glass, entering a world precisely opposite of that which we truly desire.
Honesty is on the ropes. Integrity
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The Wisdom of Fusion
1. Sales Riddle: “I can’t work with you until I know that you know what I know.”
We think it’s more important to “get” your customers’ issues, marketplace and challenges first rather than trying to push a product, service or feature. “Pull or Counselor” Selling is all about allowing customers to disclose needs (perhaps fears)
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