Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.
The Wisdom of Fusion
1. Sales Riddle: “I can’t work with you until I know that you know what I know.”
We think it’s more important to “get” your customers’ issues, marketplace and challenges first rather than trying to push a product, service or feature. “Pull or Counselor” Selling is all about allowing customers to disclose needs (perhaps fears)
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Wasteland or Garden?
“Every man builds his world in his own image. He has the power to choose, but no power to escape the necessity of choice.”
—Ayn Rand (1905-1982), Russian-American Novelist, Screenwriter & Philosopher
It’s a Communication Wasteland. So. Much. Noise. And a long stretch between communication moments that move you — that speak to body, mind, and soul.
OK, all those pictures of cats on Facebook — very nice. But is there any “there” there? Lots
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Liberty
“Liberty can no more exist without virtue and independence than the body can live and move without a soul.”
─ John Adams
Founding Father & 2nd President of the United States
(1735-1826)
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Plan Wrap-up, Bridge to Managing Your Sales Practice and Building Relationships
The Sales & Counselor SellingSM Series
“You’ve got to keep stretching your skills and abilities to meet tomorrow’s requirements!”
—Jennifer R. StJohn
In the Sales & Counselor Selling series
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