Cornerstones (Blog)

Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.

Audience Analysis

“Would you send your car payment to the florist?”
 

Jennifer StJohn speaks about audience analysis.
 

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In Praise of Selling

Selling.  There, I said it.

I can’t believe that I’m actually going out here in favor of Selling!  But the simple truth is that things don’t change hands automatically.  They must be Sold.  Even the best of things have to be presented carefully and honestly to someone who has at least a moderate sense of need.  Without Sales, the economy drops,

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Happy New Year

Join us on January 26th, 2022, as we restart
the latest series of Cornerstone blogs, audios, and videos to help you prosper in 2022.

Don’t miss it.

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As We Approach the New Year

We hope that you and your loved ones have a wonderful holiday and a prosperous New Year filled with exciting opportunities.

Allow us to share this end-of-year Fusion Tradition, The Story of the Silver Dollar

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In Memory of Jennifer St John

Founder & Chairman of The Fusion Group

Jennifer was a storyteller.

The following is a story from her book, Ten Zen – “Learning is Letting Go.”

The words she wrote and the stories she told were powerful in driving

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