Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.
Shelf Space
“In the supermarket, there’s a noisy and expensive war going on between Brand A and Brand X. Brand A is the favorite, and they have the money to protect their position, so they spend a lot of it renting the most valuable shelf space: precisely at eye level! And the truth holds: Whatever is seen repeatedly at center stage, SELLS!” […]
It’s a Conversation
“I’m having a conversation with my
audience, and we’ll both be dead by
the time we’re done.”
– Bruce Frederick Joseph Springsteen “The Boss”
American Songwriter, Performer, Rock & Roll
Star (September 23, 1949 – )
Speeches
[…]
Incremental Improvement
“You can always be a little bit better.”
— Drew Brees
Former Quarterback, New Orleans Saints
Everyone’s nervous about public speaking, at first…
It’s not your stock-in-trade. So, it’s not unusual that you find it odd to stand up to speak.
In the Wilderness
“The universe is not composed of atoms, but of stories.”
— Muriel Rukeyser
There’s a customer in the wilderness, “seeking the grail” — someone doing great work.
He hears a story, about a company doing great
[…]
I am! I said.
“What is essential is invisible to the eye.”
The Little Prince
Antoine Marie Jean-Baptiste, Comte de Saint Exupéry
French Aristocrat, Author & Airman
1900 — 1944
There’s a war on. A multitude of wars against the very existence of the miraculous core of a human being — the ineffable human spirit.
