Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.
Brand Scam
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about it that way, you’ll do things differently.”
— Warren Buffet
“What if we spent as much maintaining or enhancing our Culture as we spend on our so called ‘Brand?’ Culture influences and infuses Reputation. Brand is fed
[…]
The under Sell
“Hi. I’m the new guy.”
— Rex Tillerson
Former United States Secretary of State
“Hope this finds you well!”
“We need a signature on that Partnership Agreement ASAP!”
“Our fervent wish: that you’re
[…]
This Call is Being Recorded
“Let thy speech be better than silence or be silent!”
—Dionysius of Halicarnassus
Greek historian, rhetorician
BC 60 — BC 7
(Flourished during the reign of Caesar Augustus)
If you knew that the entirety of your phone conversations were to be recorded, wouldn’t you conduct yourself differently? […]
“Fear is Not Solved by Facts!”
– J. R. StJohn
Speaker, Consultant, Businesswoman
Founder of The Fusion Group
In this environment, where the news constantly brings word of another confusing or polarizing development, it’s not surprising that audiences can many times be characterized as “frozen by fear and indecision.” […]
ART or Craft? There is a difference!
“Don’t insult my intelligence with your cookie cutter, paint-by-the-numbers approach to the Noble Art of Writing! How dare you reduce my art to mere process?!”
—Anonymous Critic
From time to time, someone (usually a frustrated member of the Marketing Team) takes umbrage at the fancied “Simplicity” of Fusion’s “Ready, Set, Go!®”
[…]
