Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.
Listen Your Way to a SaleSM
The Sales & Counselor Selling Series
“Companies don’t do business; people do.”
– C. Andrew Lehman
American Sales Professional (1962 – )
Ever feel like a sales person was only thinking of their commission and not about how
[…]Structured Listening
The Sales & Counselor Selling Series
“Listen! Or your tongue will make you deaf.”
— Cherokee Proverb
It’s a random world! It seems there’s a flood of randomness in the universe just now, with things, feeds, channels,
[…]Withstanding the Silence
The Sales & Counselor Selling Series
“The challenge isn’t knowing what to say, or sell, but to “withstand the silence” that comes when you ask a thoughtful question.”
– Jennifer R. StJohn
Speaker, Consultant, Executive Counselor
Founder of The Fusion Group
(1952 – 2018)
[…]
Able to Listen
The Sales & Counselor Selling Series
Editor’s note: During the following months we’ll cover all aspects of Counselor Selling℠. This week, we begin our discussion with the Probing process… which starts with listening. When you’re able to listen and understand, both you and your client
[…]What is Counselor SellingSM?
The Sales & Counselor Selling Series
“Listen. Serve. Repeat.”
—Jennifer StJohn
Editor’s Note: If you’re not a salesperson you may be wondering if the ‘Sales & Counselor Selling Series’ applies to you. We suggest Yes! As