Cornerstones (Blog)

Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.

Ask Permission!

The Sales & Counselor Selling Series

“Personally, I’m always ready to learn, although I’m not always ready to be taught.”
—Sir Winston Churchill

 
Before you probe, before you present, before you plan…

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Creating Empty & Full

The Sales & Counselor Selling Series

“You must empty a box before you can fill it.”
—Irish Proverb

 
Creating Emptiness: The Counselor’s Art

It’s not about having

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Sales and Ethics

The Sales & Counselor Selling Series

 
The word “Sales” can certainly conjure up a myriad of negative images and experiences.  Pushy. Aggressive.  Someone getting you to buy something you don’t want.  Yet “Sales” in its true form, happens every day. For example, we’re selling when we ask the

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The Sales & Counselor SellingSM Series

“Counselor Selling is all about allowing customers to disclose needs and building a relationship to meet those needs. It’s the ultimate ‘Fusion’ of service with selling.”

— Jennifer StJohn
Executive Counselor
Founder of The Fusion Group

 
Welcome to the Sales & Counselor Selling

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AND

“It’s not binary! You can be gifted and decent at the same time!”
(Woz, talking with Steve)
Steve Jobs…the Movie

Perhaps the most significant (and insidiously unnoticed) flaw in our over-stressed, hyper-analytical existence is the pernicious tendency to reduce everything to a binary conflict.
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