Cornerstones (Blog)

Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.

Getting Seen and Getting Remembered

(Surface/Substance)

The “Back to Basics” Series

“Owning Your Moment in the Light is what Signature is all about.” — Jennifer StJohn
There’s so little to see in the public

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The Big Venue

The “Back to Basics” Series

“You’ve got to know the territory!”
The Music Man
Meredith Willson
(1902–1984)

In a Big Venue, the sheer volume of space becomes a challenge.  Stepping up on the riser, out of the dark, into the spotlight, then

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Never in New Clothes

The “Back to Basics” Series

“Never compete in new clothes!”
—Joan Brown, American Speech Arts Teacher and Distinguished Toastmaster

Next time you watch a professional football game, take a close look at the ball. Chances are, it won’t look shiny and

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Hitting Your Marks!

The “Back to Basics” Series

“Always leave the other guy a place to stand…”
—J. E. Morrow
American Philosopher and Social Commentator

So, where do I stand?”

It’s a question

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Hands, Pockets & the Limits of Rules

The “Back to Basics” Series

“Hell, there are no rules here, we are trying to accomplish something.”
—Thomas Alva Edison
American inventor
(1847 – 1931)

“It is a good idea to obey all the rules when you’re young just so you’ll have the

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