Selling on Paper

Selling on Paper

What’s the purpose of Sales Literature, of Collateral?

• To recite a list of product features?
• To publish yet another picture of a happy grey-haired

Getting Seen vs. Getting Remembered

Getting Seen vs. Getting Remembered
(Surface/Substance)

“Kanye West is so out of control, family matriarch Kris Jenner is worried that ‘he’s

Find Your Producer

Find Your Producer

The Beatles: British Rock ‘n’ Roll

In the Wilderness

In the Wilderness

“The universe is not composed of atoms, but of stories.”

Getting Traction

Getting Traction

“Get your coat!”
— James J. Bartlet III