Cornerstones (Blog)

Cornerstones features the writings of Jennifer StJohn and the Fusion Group editorial team. Enjoy these insightful and engaging essays for a different take on business, life and the pursuit of success and serenity.

Selling on Paper

 

Selling on Paper

 

 

What’s the purpose of Sales Literature, of Collateral?

 

  • To recite a list of product features?
  • To publish yet another picture of a happy grey-haired
[…]
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Getting Seen vs. Getting Remembered

 

Getting Seen vs. Getting Remembered
(Surface/Substance)

 

“Kanye West is so out of control, family matriarch Kris Jenner is worried that ‘he’s

[…]
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Find Your Producer

 

 

 

Find Your Producer

 

The Beatles: British Rock ‘n’ Roll

[…]
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In the Wilderness

 

 

 

In the Wilderness

 

“The universe is not composed of atoms, but of stories.”

[…]
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Getting Traction

 

Getting Traction

 

“Get your coat!”
— James J. Bartlet III

 

The Fusion Group

 

 

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